Launching This Dhanteras 2026

India's First Hyperlocal Jewellery Marketplace

Connect 1000+ verified jewellery shops with nearby customers. Discover gold, silver, diamonds, gemstones — all with transparent making charges.

Onboarding Shops BIS Hallmark Verified Transparent Pricing

The Market Gap

Transforming India's Fragmented Jewellery Retail

India's jewellery market is vast — yet discovery between local shops and nearby customers remains broken.

Shops lack digital presence

Traditional jewellers struggle to reach nearby customers online.

Hard to discover local jewellers

Customers cannot easily find trusted shops in their neighbourhood.

Opaque making charges

Hidden labour costs erode trust before a purchase conversation begins.

Authenticity is hard to verify

BIS hallmark and seller legitimacy are rarely visible upfront.

The Platform

One Platform. Complete Jewellery Ecosystem.

For Jewellers

Go digital without becoming an e-commerce warehouse.

  • Digital storefront in minutes
  • Unlimited catalog management
  • Transparent making charge display
  • BIS hallmark integration
  • Wishlist lead notifications
  • Ads & retail shop boosts

For Customers

Discover local gems with clarity and confidence.

  • Hyperlocal discovery (5–50 km)
  • Karat, metal & gemstone filters
  • Verified sellers only
  • Wishlist products & shops
  • Appointment booking
  • NBFC financing options

Categories

Beyond Gold. Complete Jewellery Marketplace.

Gold Jewellery

Gold Jewellery

Chains · Rings · Bangles · Necklaces · Wedding Sets

Silver Jewellery

Silver Jewellery

Anklets · Rings · Bracelets · Designer Pieces

Diamonds

Diamonds

Solitaires · Multi-stone · Bridal

Gemstones

Gemstones

Ruby · Emerald · Sapphire · Pendants

Coins & Bars

Coins & Bars

Gold & Silver Collectibles

Wedding Sets

Wedding Sets

Bridal · Temple · Kundan · Polki

Trust & Transparency

Built on Trust. Powered by Transparency.

Multi-Level Verification

GST, trade license, and business documentation — with trust badges on every listing.

BIS Hallmark Authentication

Integrated purity standards so authenticity is visible before the visit.

Transparent Making Charges

Weight in grams + shopkeeper-declared making charges. No hidden labour costs.

Customer Reviews

Ratings and community feedback that build real neighbourhood trust.

Discovery

Discover Exactly What You're Looking For

Advanced filters designed for jewellery — not generic e-commerce. Find the right karat, metal, and neighbourhood shop in seconds.

Gold Karat

9K · 14K · 18K · 22K · 24K

Metal & Stones

Gold · Silver · Ruby · Emerald · Sapphire

Jewellery Type

Rings · Necklaces · Bangles · Chains

Distance

5 km · 10 km · 25 km · 50 km radius

Lead Generation

Smart Wishlist. Qualified Leads.

Wishlist is not vanity — it is a privacy-first signal that converts browsers into shop-ready conversations.

01

Customer wishlists

Save a product or shop they love.

02

Jeweller notified

First X wishlist contacts arrive free.

03

Unlock more leads

Subscribe for unlimited lead access.

04

Follow up locally

Connect with genuinely interested buyers.

Subscription Plans

Plans That Grow With Your Business

Free

₹0forever
  • Up to 40 products
  • Basic discovery & filters
  • First X wishlist contacts
  • BIS hallmark display
  • Pay-as-you-go ads
Start Free
Most Popular

Basic

Customper month
  • Up to 100 products
  • Bulk upload
  • Unlimited wishlist contacts
  • Enhanced analytics
  • Ad campaigns & boosts
Start Free

Premium

Customper month
  • Unlimited products
  • Priority visibility
  • Advanced analytics
  • CLV predictions
  • Full ROI tracking
Start Free

Enterprise

Customannual
  • All Premium features
  • Multi-location management
  • API access
  • Dedicated support
  • Custom integrations
Start Free

Advertising

Amplify Your Visibility

Reach nearby customers when it matters — festivals, launches, and seasonal demand.

Run Ad Campaign

Radius-based targeting with budget control, duration settings, and performance tracking.

Retail Shop Boost

Appear in Trending Near You and seasonal festival placements across your locality.

Sponsored Listings

Top search results and category prominence with clear ROI analytics.

Financing

Flexible Financing Options

Partner NBFCs offer financing and EMI options for customers. All transactions happen externally — we focus on discovery.

Secure NBFC partner links

Redirect customers to trusted financing partners.

Pre-approved EMI flows

KYC and consent-driven journeys outside the platform.

No platform transactions

Tanishira never processes payments or gold remittances.

Technology

Enterprise-Grade Technology

Cloud-Native

Microservices architecture with auto-scaling and 99.9% uptime targets.

Mobile-First

React Native apps and responsive web for shop floors and customers.

Enterprise Security

SSL/TLS, RBAC, MFA, and privacy-first data controls.

AI Personalization

Smart recommendations, demand insights, and fraud signals.

Vision

Our Vision for FY 2025–2026

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Gold jewellery shops onboarding

0+

Jewellery categories live

0 km

Hyperlocal discovery radius

0%

Verified seller commitment

Compliance

Compliant. Transparent. Trustworthy.

  • No online transaction processing
  • No logistics or delivery facilitation
  • Gold price not displayed (regional variability)
  • Gold weight (grams) + making charges shown
  • BIS hallmark compliance
  • GST & trade license verification
  • Privacy-first data practices

Social Proof

Trusted by Jewellers Across India

Early partner voices — success stories expanding through FY 2025–26.

Finally a platform that understands local jewellers — not just another marketplace.

Rajesh Mehta

Owner, Mehta Jewellers · Ahmedabad

Transparent making charges helped us earn trust with first-time customers in our area.

Priya Sharma

Partner, Sharma & Sons · Jaipur

Wishlist leads are qualified. We talk to people who already love our pieces.

Ankit Desai

Director, Desai Ornaments · Surat

FAQ

Common Questions

Tanishira is a hyperlocal digital marketplace that connects verified jewellery shops with nearby customers. We focus on discovery — not online buying or logistics.

Ready to Transform Your Jewellery Business?

Start your free digital storefront. No credit card required. First wishlist leads free.

No online transactions · BIS verified shops · Transparent making charges